← Behaviors

PB-12 · Emerging evidence

Stays alert to personalized, well-written messages

No longer relies on typos and bad grammar as the main warning sign.

AI-generated spear phishing matched human experts, with about 54% click-through in a controlled study. Recognizing the Tactic matters more than spotting mistakes.

How to observe it: Outcomes on high-quality, personalized Simulations compared with generic ones.

Supporting evidence