Discounts 'everyone else already did it' claims

Does not treat claims that coworkers already acted as a reason to act.

Social proof is a common tactic, but studies disagree on how much it works in email. Evidence is thin, so treat this as a hypothesis to test in your own data.

How to observe it: Click and report rates on social-proof Simulations.

Context

• Cognitive Triaging of Phishing Attacks Heijden & Allodi, 2019

Challenging evidence

• Predicting susceptibility to social influence in phishing emails Parsons et al., 2019