Research / Principles

Principle 3 of 8

Feedback, Feedback, Feedback

Learning without feedback is only exposure. People need to know what worked, what didn't, and why: fast, plainly, and without judgment.

Studies (18)

SupportsQualitative · 2023

"I didn't click": What users say when reporting phishing

People who report suspected phishing typically describe evidence they noticed, possible impacts, what they did or did not do, and questions they have. Some build clear arguments for why the email is phishing and why the organization should act.

SupportsConceptual · 2019

Moving from a ‘human-as-problem” to a ‘human-as-solution” cybersecurity mindset

A problematization analysis finds government, industry and hacker discourse treats humans as the problem, with controls designed to constrain them. The authors propose 'Cybersecurity, Differently', which assumes people are well-intentioned and builds on what contributes to positive outcomes and resilience.

SupportsMixed methods · 2018

Tuning Out Security Warnings: A Longitudinal Examination of Habituation Through fMRI, Eye Tracking, and Field Experiments

Attention to repeated security warnings declined measurably in the brain across a workweek, partially recovering between days. In the field, adherence to permission warnings fell over three weeks, while warnings whose appearance varied (polymorphic designs) substantially reduced this habituation.

MixedMixed methods · 2024

Content, Nudges and Incentives: A Study on the Effectiveness and Perception of Embedded Phishing Training

Whatever benefit embedded training has comes from the nudge of being periodically reminded of the threat, not from the training content, which employees rarely read. Delaying training was as effective as immediate training, rewards did not improve behavior, and phishing looked like an attention problem rather than a knowledge problem.

MixedField experiment · 2022

Phishing in Organizations: Findings from a Large-Scale and Long-Term Study

Embedded training shown after failing a simulation did not make employees more resilient and could even increase susceptibility, while email warnings helped. Employees reporting suspicious emails worked as a fast, sustainable crowd-sourced detection system, with reporters staying active over long periods.

MixedField experiment · 2019

Susceptibility to Spear-Phishing Emails: Effects of Internet User Demographics and Email Content

43% of participants clicked at least one simulated phishing email, with older women most susceptible. Young users' susceptibility dropped over the 21 days while older users' stayed flat, and the effectiveness of each persuasion technique and life-domain topic varied by age group. Older users also rated their own susceptibility lower than it was.

MixedMixed methods · 2010

Teaching Johnny not to fall for phish

Embedded email-based training (PhishGuru) and a game (Anti-Phishing Phil) built on learning-science principles improved users' ability to recognize phishing. The authors frame user education as a complement to automated detection, noting that users are unmotivated and that training can raise false alarms on legitimate messages.

ChallengesField experiment · 2026

Anti-Phishing Training (Still) Does Not Work: A Reproduction of Phishing Training Inefficacy Grounded in the NIST Phish Scale

Training interventions had no significant effect on click rates or reporting rates, with negligible effect sizes. Phish Scale difficulty did predict behavior (7% clicks on easy emails vs 15% on hard), and in 36-55% of campaigns reports arrived before clicks, though training did not improve this.

ChallengesRandomized controlled trial · 2025

Understanding the Efficacy of Phishing Training in Practice

Recent completion of annual awareness training had no significant link to failing phishing simulations, and embedded training produced only tiny differences in failure rates. Most users spent minimal time on training pages, and for some content types more training was associated with higher later failure rates.

ChallengesField experiment · 2014

Going Spear Phishing: Exploring Embedded Training and Awareness

Differently framed embedded training messages had no significant effect on whether people clicked later spear-phishing emails, and many people either clicked every link or none regardless of training. Employees largely did not read the training materials.

FoundationalCase study · 2021

A Case Study of Phishing Incident Response in an Educational Organization

Handling phishing reports is a distributed process across several teams, each with narrow system access and knowledge. Sudden large campaigns flooded the help desk with reports, disrupting work and slowing mitigations and reflection.

FoundationalConceptual · 2009

Conditions for intuitive expertise: A failure to disagree

A skeptic of intuition (heuristics-and-biases) and a champion of it (naturalistic decision making) agree that intuitive judgments can be trusted only when the environment is regular enough to be learnable and the person has had lots of practice with rapid, clear feedback.

FoundationalMixed methods · 1999

Psychological Safety and Learning Behavior in Work Teams

Introduces team psychological safety: a shared belief that it is safe to take interpersonal risks. Psychological safety, not team efficacy, was associated with learning behavior such as seeking feedback and discussing errors, and learning behavior mediated the link to team performance.

FoundationalConceptual · 1977

Self-efficacy: Toward a unifying theory of behavioral change

People's expectations that they can successfully perform a behavior determine whether they try, how hard they work and how long they persist. These efficacy beliefs are built mainly through actual successful performance, and also through watching others, verbal persuasion and emotional arousal.

Related behaviors (6)

PB-05Emerging evidence

Reports their own mistakes quickly

Tells the security team right away after clicking a link, opening a file, or entering a password on a suspicious page.

BeliefBehavior